The owners, all keen sports enthusiasts, found sourcing quality sports nutrition supplements difficult. Many were of poor quality and full of artificial additives. It was this major pain point that drove the desire to create a range of products that they would be happy to personally consume themselves.
Our core management team is global, predominantly led by ex professionals, performance coaches and nutritional therapists. We have been able to use our extensive knowledge of nutritional science, herbs, and superfoods to deliver a range of supplements that deliver all the key components of athletic performance and recovery. No stone has been left unturned in the quest to design products that taste great, use the finest ingredients available, contain zero additives and are affordable.
It is our promise to deliver sports nutrition products that have a positive effect on health, athletic performance and recovery. Our passion and ethos for quality can be reflected in our product range and we hope to inspire people to take health and performance to the next level.